About Eggless.

Whether you’re a new customer or a potential franchisee it’s nice to meet you!

Established In 2009

Eggless Origins.

We started in Smethwick, now we have over 12 stores

The Cake Shop was founded in Wolverhampton in 2009 with our flagship store being based on the bustling Smethwick High Street. We are a fun and passionate company who pride ourselves on being a household name within the community for the fantastic cakes that we provide. We have been opening branches across the West Midlands, so please find your nearest branch below.

Being involved in a celebration, whether it is a wedding or a birthday, is a huge privilege and we have a detailed conversation with each customer about the requirements for their cake. We want you to feel totally reassured that your cake is in good hands and will be made to the standard that you require.

We provide a wealth of celebration cakes and cake products to suit every taste and budget, and because our cakes are egg free, we cater to a wide range of specialist diets. Our cakes use the best possible ingredients and are made freshly to order every single day, providing you with an eggless cake that is second to none. Every cake is made with care and attention to ensure that you visit us time and time again.

Browse Cakes


02477 674 498


01926 257 540

Rookery Road

0121 554 9888

Soho Road

0121 554 1122


01922 276 835


01902 219 959


0121 439 4910


01902 451 052


0121 679 7537